B2B market research done right.

From sourcing the right experts to delivering the best insights, NewtonX turns complex questions into confident action.

Powering insights for the Fortune 500, MBB, and top market research companies

Trusted data. Real experts. Smarter decisions. That's NewtonX.

Which markets hold the most potential? Turn complex questions into confident decisions.

Shape perceptions, track awareness, and use data to strengthen your brand

  • Brand Awareness

    Measure how familiar your target audience is with your brand, and understand your brand's visibility and recognition within key markets.

  • Brand Perception

    Uncover how customers and competitors view your brand's image and values. Gain insights into your brand's emotional and rational associations.

  • Brand Tracking

    Continuously monitor your brand's health metrics over time. Use our data to identify trends, measure campaign effectiveness, and optimize your brand strategy.

  • Advertising Effectiveness

    Evaluate the impact of your marketing campaigns on target audiences. Understand ROI, message recall, and optimal channel strategies with verified data.

Deeply understand your audiences to tailor experiences and drive loyalty

  • Customer Journeys

    Visualize the entire path your customers take, from initial awareness to post-purchase. Identify key touchpoints and optimize customer experiences.

  • Customer Loyalty

    Measure factors influencing repeat business and advocacy. Understand drivers of retention and build stronger customer relationships.

  • Persona Research

    Create detailed profiles of your ideal customers—their demographics, behaviors, and motivations. Tailor marketing and product development effectively.

  • Pricing Strategy

    Determine the optimal price point for your products or services. Understand customer willingness to pay and maximize revenue potential.

Uncover whitespace, size demand, and make smarter market entry decisions

  • Competitor Analysis

    Get deep insights into your rivals' strategies, strengths, and weaknesses. Stay ahead by understanding market dynamics and competitive landscapes.

  • Go-to-Market

    Develop a comprehensive strategy for launching new products or services. We validate your market fit, target audience, and optimal distribution channels.

  • Market Entry Research

    Assess the optimal approach for entering new geographic or industry markets. Mitigate risks and identify opportunities with data-driven insights.

  • Market Feasibility Studies

    Evaluate the potential success of a new business idea or project. Determine market demand, competitive environment, and financial viability.

Validate product ideas, features, and positioning to drive successful launches

  • Concept Testing

    Evaluate new product or feature ideas with target users before development. Gather early feedback to refine concepts and reduce launch risks.

  • Product Testing

    Determine customer preferences for product features and pricing. Optimize your product design and pricing strategy based on user trade-offs.

  • UX Research

    Study how users interact with your product or service. Identify pain points, optimize usability, and enhance the overall user journey.

We scan the world to find the right minds, design surveys and interviews that ask the right questions, and deliver research support from concept to conclusion.

  • Quantitative Surveys

    Capture scalable, actionable data.

  • Qualitative Interviews

    Unlock deep, niche insights.

  • AI-Moderated Interviews

    Scale your qualitative insights.

  • Synthetic Data

    Boost your research feasibility.

  • Market Research Consulting

    Turn insights into actionable strategy.

When 97% of your requests are feasible and every expert 100 % verified, you get insights that deliver from the #1 B2B research provider. Our customers prove it.

  • Reports

    • AI's Business Value: Lessons from Enterprise Success
    • Just 11% of CIOs Have Fully Implemented AI as Data and Security Concerns Hinder Adoption
    • Grow Globally with Confidence
    • Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
    • Beyond the Deal: Why Brand Migration Makes or Breaks M&A

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