# NewtonX Q3 (Qual-Quant-Qual) Formula

Qual-Quant-Qual (Q3) is our mixed methods research offering that applies qualitative and quantitative methods to the same population. This mixed methods research approach provides both depth and breadth in your research design, capitalizing on the strengths of both methodologies.

## Join the organizations who have already found success

## NewtonX helps industry innovators turn inquiry into impact.

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[Case Study](/content/case-study/index.html)

### B2B Innovations: Research Methodology that Transformed UX at Pinterest

Learn how Pinterest used Custom Recruiting to revolutionize its approach to B2B UX Research.

[Read the Case Study](/content/case-study/b2b-innovations-research-methodology-that-transformed-ux-at-pinterest/index.html)

[Case Study](/content/case-study/index.html)

### Why Microsoft chose NewtonX to develop an innovative new product strategy

Our insights played a crucial role in Microsoft's product strategy development.

[Read the Case Study](/content/case-study/why-microsoft-chose-newtonx-to-develop-an-innovative-new-product-strategy/index.html)

[Case Study](/content/case-study/index.html)

### How we helped a Fortune 500 Healthcare Company by gleaning hyper-specific regional insights

We tapped experts across Latin America to give our client the insights they needed to redefine their multi-billion dollar healthcare portfolio.

[Read the Case Study](/content/case-study/portfolio-insights-for-fortune-500-healthcare-company/index.html)

[Case Study](/content/case-study/index.html)

### Top tech company attracts and retains top tech talent with Q3 approach

Our insights allowed our client to better understand the priorities and preferences of top tech talent.

[Read the Case Study](/content/case-study/attracting-top-tech-talent-with-q3-approach/index.html)

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## Want to see how NewtonX can help you?

## We’re a mixed methods market research company that delivers data you can trust

We’ve been lucky to work with organizations from Fortune 500 enterprises to the top consultancies, financial institutions, and leading market research companies who choose us as their research partner.

96%
of new clients start a second project with us

140
industries & counting reached by our search

100%
verified samples

5+
quality check process

## We deliver both scale and specificity

Our mixed methods research technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.

140+

### industries

- Cryptocurrency specialists advising on hedge fund projects
- Advertising professionals overseeing brand spend
- Reddit users that visit Reddit for NSFW content
- IT decision-makers evaluating cloud software services

## Our Q3 mixed methods research services

Leverage NewtonX for your B2B mixed methods research. Through our Custom Recruiting technique, we source the most knowledgeable minds across the globe and across industries to answer your research questions. Using our open network, we’ll find the exact professionals who meet your project specs and verify them with our two-step process so you can trust the insights you receive. As a full-service market research firm, we can help you recruit the best professionals or guide you through the entire mixed methods study—from start to finish.

### Strategy & planning

- Research strategy design
- Screener design
- Interview guide design
- Survey questionnaire design: survey draft creation
- Custom survey: styling and video / audio elements
- Typing tool

### Execution

- Interview recruitment
- Interview moderation
- Call recording
- Interview transcription
- Translation
- Survey program: coding, hosting
- Survey test (QA)
- Survey fielding
- Data consolidation & cleaning
- Raw data extract

### Data analysis

- Insight synthesis & analysis
- RIM weighting (Random Iterative Method)
- Crosstab analysis
- MaxDiff analysis (a.k.a. Best-Worst)
- Conjoint analysis

### Reporting

- Interim post-interview summaries
- Automated charting
- Manual charting
- Top-line reports
- High-level report or presentation
- Extended full report or presentation
- Key insights
- Hypothesis testing
- White labeling

## Resources

### [B2B Market Research Methods for Better Decision Making](/content/article/market-research-methods/index.html)

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you.

### [Webinar Replay: B2B Innovations: Research Methodology that Transformed UX at Pinterest](/content/article/webinar-replay-b2b-innovations-research-methodology-that-transformed-ux-at-pinterest/index.html)

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

### [How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency](/content/case-study/ad-platform-user-research/index.html)

To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.