Welcome to the Insights Matrix
2022 showed up as quite the year for B2B research. We delivered over 850 projects for 250 clients across 25 industries, partnering with the world’s top brands in the process. We’ve seen some brilliant and despicable things along the way, compiled into your handy guide to the state of B2B research. Looking to make brilliant decisions in 2023? See how Microsoft, McKinsey, Salesforce, Figma, Fortune, Adweek, and Meta do it below.
The 2023 Insights Matrix
We partnered with over 250 teams to bring you the download on what’s happening in B2B research.
Want to be brilliant?
You’ve got a partner in us. From designing research to actioning your data, shaping strategy to servicing stakeholders—we work with you to ensure your research yields maximum impact.
\ How Custom Recruiting enabled trailblazing success for Salesforce’s Dreamforce conference](/content/case-study/salesforce-dreamforce-messaging-research/index.html) \ Adweek investigated the impact of data privacy policies on ad spend with NewtonX](/content/case-study/adweek-advertiser-trends/index.html) \ Why Fortune Trusts NewtonX to Gather Executive Insights](/content/case-study/fortune-cfo-quantitative-research/index.html) \ How McKinsey drives healthcare innovation with NewtonX](/content/?post_type=cpt_181&p=9431/index.html) \ Why Microsoft chose NewtonX to develop an innovative new product strategy](/content/case-study/why-microsoft-chose-newtonx-to-develop-an-innovative-new-product-strategy/index.html) \ How Tableau utilized a NewtonX brand tracker to sustain innovation](/content/case-study/tableau-brand-tracker-for-competitive-intelligence/index.html)
Take it from the world’s leading companies.
I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!
Senior Research Program Manager, Microsoft
A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.
Michelle Mere
Senior Director of Customer and Market Insights, Salesforce
NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.
Jason Talwar
Research executive with 15 years of technology industry experience