Market Research for Consulting Firms

Insights from NewtonX B2B market research helps research and consulting firms execute client projects by gathering and analyzing 100% verified data. Crucially, you can use NewtonX competitive intelligence to stay ahead of trends, monitor changing buyer behavior, and understand how brands are perceived by clients and prospects.

Join the organizations who have already found success

Stay focused on client strategy by getting fast, reliable data from research and consulting firms market research

Understanding your clients’ business, beyond their initial reason for bringing you in, is the key to answering their strategic problems and improving organizational effectiveness. NewtonX market research insights help you develop recommendations for both quick wins and long-term results.

Market research with 100% verified professionals provides speedy, expert insights that inform a variety of client project topics, including:

How to meet customer needs

  • What are the needs and pain points of our target audiences?
  • What products, features, and services do our customers truly value?
  • What does the customer journey and experience look like with our organization?
  • Who are our key personas?

How the brand is perceived

  • Are decision-makers aware of our brand, products, and services? How do we benchmark against our competitors?
  • How do we differentiate our products and services through our positioning?
  • How is our brand reputation trending over time?
  • How do we effectively communicate our unique selling proposition through a marketing campaign?

How to capture more revenue

  • What features and innovations would encourage increased use of our products and services?
  • How do we increase customer acquisition and retention?
  • What demographics are underserved, and how can we better cater to them?
  • How can we tap into new markets? What opportunities and blockers are there?

How to hire and retain the right talent

  • What types of people and skills do we need to be successful as a company now and in the future? What are our talent gaps and needs versus what is available in the market?
  • How is our company perceived by prospective employees?
  • What is the main driver of turnover in the industry?
  • How does our company culture and work environment compare to other workplaces?

What industry trends and shifts to expect

  • How can we incorporate ESG into our strategies and practices?
  • What new technologies are emerging and how will they change the way our industry does business?
  • What opportunities and innovations should we invest in?
  • How are certain signals of economic well-being trending?
  • What opportunities do workforce shifts, such as the growth of gig work, present to the industry?

NewtonX helps industry innovators turn inquiry into impact.

How we located North America’s most elite real estate agents to glean critical home buying market insights

Helping our client understand the unique needs and priorities of first-time millennial home buyers.

How we scouted the smartest global IP Lawyers to better understand the technology landscape inside and out

We helped a Global Consulting Firm understand how recent tech trends have impacted the legal sector.

Research and consulting firms’ audiences we reach

Impact-driving research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your clients’ market research questions. Here are just a few examples:

HR leaders

IT decision-makers

Institutional investors

Business owners

FinTech experts

Product managers

C-suite executives

Developers

ESG experts

Purchasing decision-makers

Finance decision-makers

AI/ML professionals

Healthcare professionals

Sales representatives

Middle managers

Franchisees

Fleet managers

Field technicians

Benefits decision-makers

Content creators

Marketers

Security professionals

Advertising buyers

Our B2B market research expertise delivers data you can trust

96% of new clients start a second project with us.

140 industries & counting reached by our search.

100% verified samples.

5+ quality check process.

How NewtonX delivers business-critical insights and consulting firms’ market research data

NewtonX custom recruits the right professionals for expert surveys and interviews, at scale, as quickly as you need them.

We understand your high-speed working environment has fast-moving project timelines. That’s why we’re quick off the mark with quotes, fielding questions and kick-offs.

The NewtonX open network of 1.1 billion professionals spans 140 industries worldwide. Whether you need to access elusive niche experts, or reach a scale of professionals traditional closed pools or panels can’t achieve, NewtonX has the reach.

Together, we can construct a research strategy that tracks your brand’s health and positioning. To make sure you stay ahead of changing buyer expectations and behavior, your research strategy includes detailed buyer persona research and mapping of their path to purchase. You can also use your custom findings to inform industry-leading, trend-setting reports and articles.