Internet & Media Market Research
Media market research helps leading media and internet organizations maintain their competitive advantage in this dynamic industry. Audiences are fragmenting and new competitors constantly emerge to challenge industry incumbents. Media and internet companies must delicately balance the needs of advertisers, content creators, and users to stay relevant and grow market share.
Join the organizations who have already found success
Futureproof your business with internet and media market research
Understanding your audience is key to creating the right platforms, tools, and offerings for long-term business success. These insights are especially important when juggling the needs of several players in a multi-sided marketplace—a common trait of media and internet companies. Media market research can help platforms and publishers answer key business questions, such as:
What our target audience thinks and does
- What type of content is our audience interested in?
- What do advertisers, creators, and users value when considering new platforms and tools?
- How are brands and agencies allocating spend between different channels and tools?
- What advertising mediums do our audiences leverage? Text, image, audio, video, and/or native ads?
- What are our audiences’ unmet needs? How can these needs be translated into opportunities for us?
How our brand is perceived
- Are decision-makers aware of our brand, products, and services? How do they perceive it compared to others?
- How do we differentiate our products and services?
- How is our brand reputation trending over time?
- Is our UX enabling positive interactions with our brand?
- How do we demonstrate the value and ROI of our products and services?
How we can capture more revenue
- What features and innovations would encourage increased use of our tools?
- How do we increase brand loyalty and reduce churn?
- How do we effectively communicate our unique selling proposition through a marketing campaign?
- How can we tap into new markets? What opportunities and blockers are there?
What industry trends and shifts to expect
- What changes can we anticipate in the data security and privacy landscape and how can we mitigate the impact on our platform use and effectiveness?
- How will digital transformations, such as AI/ML and Web3, impact marketing needs and expectations?
- Should our brand consider and invest in goods and services for new channels, including AR/VR/MR and the metaverse?
- How can we attract and retain the best talent with the right skill sets for future success?
NewtonX helps industry innovators turn inquiry into impact.
Adweek investigated the impact of data privacy policies on ad spend with NewtonX
Developments in the privacy landscape, such as Apple’s App Tracking Transparency (ATT) policy, are affecting the efficacy of ad spend on social media platforms. In order to understand how this might benefit publishers, Adweek partnered with NewtonX to survey digital advertising decision-makers and to investigate where they will prioritize ad spend.
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B2B Innovations: Research Methodology that Transformed UX at Pinterest
Learn how Pinterest used Custom Recruiting to revolutionize its approach to B2B UX Research.
How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers
A media and internet innovator needed to hear from builders shaping the evolution of the metaverse.
How a Top 3 internet company acquired new clients for their digital advertising platform
A major internet and media company was looking to offer new retail media network (RMN) advertising services to their clients. Our survey of 300 advertising leaders helped them make informed product development decisions.
Internet and media audiences we reach
Impact-driving media market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your internet and media market research questions. Here are just a few examples:
Advertising buyers
Podcast creators
IT leaders
Metaverse experts
Developers
Marketers
Content creators
Influencers & digital media thought leaders
Product & UX designers
Project managers
Purchasing decision-makers
Business owners
C-suite executives
Users of particular product or service
Our media market research expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their media market research company.
96% of new clients start a second project with us
140 industries & counting reached by our search
100% verified samples
5+ quality check process
How NewtonX delivers business-critical media market research data
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.
With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B media research company that’s developed proprietary market research technology that keeps up with the pace of innovation.
With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights that help you carve out your place in the market.
NewtonX can partner with you on all of your media market research needs, whether you’re a publisher seeking to understand the content your audience wants or a platform looking to develop new advertising tools. Our research capabilities can inform your strategy through persona studies, message testing, UX/UI research, brand health tracking, competitor benchmarking, and more.
Resources
How NewtonX identified digital media streaming experts for an Indian media conglomerate
NewtonX helped a leading Indian media conglomerate validate its investment thesis with insights from digital media streaming experts.