Human Resources Market Research
Human resources market research enables HR professionals to stay in tune with the market. People teams need the right knowledge to build strategies for long-term organizational success. HR market research gives modern people leaders decision-quality data for confident decisions, amidst ever-evolving environmental landscapes.
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Futureproof your business with human resources market research
The human resources industry is tasked with developing an effective workforce that can keep organizations running smoothly and achieve the next set of lofty ambitions. To do this successfully, human resources professionals need to have an accurate understanding of the talent market, keep a pulse on trends around workplace expectations and needs, and find appropriate workforce solutions to drive business goals. HR teams must also figure out how to optimize talent acquisition, development, retention, and performance.
The human resources industry has the critical duty of meeting organizational needs by assembling the right workforce—one that can achieve company goals at present and into the future. HR leaders and people teams must stay abreast of economic, cultural, and technological shifts and adapt accordingly. Otherwise, they risk having a mismatch between the workforce and the business needs—whether it’s an issue of size, skill set, efficiency, or cost.
Human resources market research can help HR and people teams investigate these areas and answer key business questions, such as:
How to attract candidates
- Where and how do job seekers look for new opportunities?
- What critical factors do candidates look for when considering roles and companies? What is the employee value proposition to prospective candidates?
- What tools and resources need to be in place to attract talent? Do candidates look for any particular equipment, software, or structures before considering a role?
- What is important to candidates to develop their skills, have the right learning opportunities and experiences to grow in their careers?
- What strategies are most effective for sourcing talent? How do we adapt them for different functions, demographics, and geographies?
How to hire the right talent
- What are the hiring norms and expectations in this industry or functional area?
- What types of people and skills do we need to be successful as a company now and in the future? What are our talent gaps and needs vs what is available in the market?
- How is our company perceived?
How to best manage and measure our workforce
- What type of training is expected in this field? 1:1 onboarding, mentoring, internal classes, webinars, or something else?
- How do we structure effective training and development programs?
- What tools and resources can help our existing workforce be more successful?
- How does our productivity and efficiency compare to industry benchmarks?
- How should we approach structuring diversity, equity, and inclusion (DEI) efforts?
- What employee resource groups (ERGs) should we build and how should they be operated?
How to retain our employees
- What keeps professionals at their organizations?
- What is the main driver of turnover in the industry?
- How does our company culture and work environment compare to other workplaces?
- What benefits and perks do employees truly value?
NewtonX helps industry innovators turn inquiry into impact.
Top tech company attracts and retains top tech talent with Q3 approach
Our insights allowed our client to better understand the priorities and preferences of top tech talent.
How we harnessed elite management insight to bridge disconnects between executive vision and operational execution
We used the NewtonX Knowledge Graph to search a vast pool of professionals to find the perfect people to answer our client's questions.
How we searched through 300,000 digital architects and IT operations experts to find the 20 to develop innovative, leading enterprise architecture
We leveraged professional insight to allow our client to expand into the the 5G subscription-model space.
Human resources market research audiences we reach
Impact-driving human resources market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your human resources research questions.
At NewtonX, we have developed a highly effective approach to reaching the correct human resources market research audiences. Our team of experts utilizes a proprietary platform that leverages AI and machine learning to identify and connect with the most relevant individuals in the industry. Our extensive network of professionals includes HR executives, talent acquisition specialists, and diversity and inclusion experts.
HR professionals
IT leaders
Developers
Marketers
Product & UX designers
Project managers
Security professionals
Software engineering leaders
SaaS salespeople
Management consultants
Medical professionals
Field technicians
Our human resources market research expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their HR market research company.
96% of new clients start a second project with us
140 industries & counting reached by our search
100% verified samples
5+ quality check process
How NewtonX delivers business-critical human resources research data
Using the NewtonX Knowledge Graph, we find the best minds that can offer valuable insights and inform your human resources strategies. We can tap professionals across functions and industries, which means you can unlock quality perspectives from all corners of the labor market. We have an open network of 1.1 billion professionals across the globe, so whether your company is operating locally or expanding internationally, we can help with your human resources market research needs.
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. Through our custom recruiting, we can find the most relevant professionals for your specific project needs. Want us to lead the HR market research end to end? We can do that too with our research consulting services. We’ll get you decision-quality insights that set your people and organization up for long-term success.