Automotive Market Research

Automotive market research gives you the business critical insights you need to make decisions that enable long-term success, while navigating high levels of uncertainty. It helps you predict shifts in the market, meet customer needs, restructure strategy and operations, and meet targets. Make confident decisions based on reliable data.

Use automotive market research to reinstate some certainty

You’re rising to challenges from all directions by being adaptable and constantly finding new growth opportunities. Automotive market research brings some definite answers to your continually changing business decisions.

Tackling technological, social, environmental and political forces simultaneously is no mean feat. The traditional automotive market is being transformed by autonomous vehicles, electrification of vehicles and mobility as a service. Societal demands are moving towards sustainability and services, with the subsequent effects felt throughout the supply chain. Environmental expectations to reduce carbon emissions and transition to net zero are supported by both governments and the public. Your industry is vulnerable to assorted geopolitical and regional issues that disrupt your global supply chains.

It’s a lot. Adaptability and carving out new opportunities are key. But it’s vital that decisions are taken wisely, given the capital-intensive nature of your industry.

NewtonX automotive market research helps you to assess your situation when exploring new business models, products, services and partnerships. It brings clarity to external market forces, identifies risks and opportunities, and helps make sense of industry standards and best practices.

Automotive market research can help answer your key business questions, such as:

How to structure strategy & operations

What alternative operations sites should we investigate?
How do we de-risk manufacturing from supply chain disruptions? What scenarios should we plan for?
How can we digitize and automate our processes using robots, AI/ML, IoT, digital twins, and other technologies?
How should we plan our manufacturing resources? What capacity should we build for, where should we be located, and what should be our focus? Where can we add redundancies?
What are quality and safety best practices in our industry?
Will this partnership or acquisition be a good fit for the organization?

What is the state of the market

What is the size and growth potential of a given market?
What markets would be suitable for expansion?
What are the opportunities and blockers of a potential market?
What does the competitive landscape look like? What players are emerging throughout the mobility ecosystem?
How is market share trending over time?

How to meet customer needs

What are the needs and pain points of our target audiences?
What are our target audience’s use cases and drivers for adoption of our offerings?
What attributes do our customers truly value?
What does the customer journey and experience look like with our organization?
What kinds of products and services should we invest in to meet shifting needs?

How to reach our target

How should we segment our market and what segments should we target?
What channels can we use to reach our target audience? Trade shows, social media, or other forums?
How can we best position and differentiate our offerings?
How do decision-makers evaluate offerings?

What industry trends and shifts to expect

What can we expect from the future of work and how can we best prepare for it?
How can we incorporate ESG into our strategies and practices?
What new technologies are emerging and how will they change the way our industry does business?
How are certain signals of economic well-being and supply chain performance trending? Are there any early warning signs?
What mobility behaviors and expectations are emerging?

NewtonX helps industry innovators turn inquiry into impact.

Automotive industry audiences we reach

To get the right answers, you have to ask the right people. The NewtonX network comprises 1.1 billion professionals around the globe. The NewtonX Knowledge Graph pinpoints exactly the right people to answer your question, sourcing insights specific to one region, or across multiple borders.

Here are a few examples of the expertise we access to answer your automotive industry research questions:

Transportation & logistics decision-makers

Procurement decision-makers

Finance leaders

Operations experts

Over-the-road (OTR) trucking professionals

Decision-makers in the fleet space

Accounting professionals

IT decision-makers

HR leaders

Sales representatives

Marketing professionals

Manufacturing experts

Safety managers

Software developers

Supply chain leaders

Fleet managers and drivers

Government leaders

Logistics experts

Business owners

Our automotive market research expertise delivers data you can trust

96%

of new clients start a second project with us

140

industries & counting reached by our search

100%

verified samples

quality check process

How does NewtonX deliver automotive market research insights?

NewtonX automotive market research delivers insights across the spectrum, from global industry trends to niche expertise. We find the best professional minds, across functions and industries, so you unlock quality perspectives from all corners of the market. You’ll get an accurate read of market forces so you can develop strategies that bring sustainable competitive advantages.

If you’re considering expansion into new territory or trying to reach a new demographic, we’ll carry out thorough market opportunity research.

Perhaps you’re focusing on fine tuning your customer journey. NewtonX customer research helps you understand their perspective completely including pain points, needs and the reasoning behind their decision-making.

NewtonX product research is an essential part of deciding which new products and services to develop, and their journey to market. You significantly increase the chances of success by addressing the needs of your clients right from the concept stage. NewtonX automotive research directly asks them your key questions at each stage of the product development process.

Because we’re a full-service B2B market research firm, NewtonX can help you with every part of the research process – from strategy, through execution, to analysis. We use whatever research methods are most appropriate to your needs, including quantitative, qualitative and blended approaches.