# Research Strategy Services

Creating a research strategy for your projects clarifies objectives, directs efficient use of resources, and delivers actionable insights that support business critical decisions. A properly focused research strategy determines your objectives, methodologies and how your custom findings inform future business success.

## Join the organizations who have already found success

## Research strategy services and capabilities

Investing in a comprehensive research strategy belongs to the ‘measure twice, cut once’ school of thinking. It’s where you embed a unified approach to your market research projects across your organization. Your specific objectives are crystal clear – along with the KPIs and metrics you’ll use to measure its success. Right from the very start, everyone knows what to expect at every stage and how the final insights will be useful to their department.

A research strategy eliminates waste. No unactionable data is collected. No irrelevant information gathered. Everything in your analysis framework is focused on ensuring that your overarching business question is answered.

This is the time for thoughtful consideration of each stage of your market research project, including:

- Manage any potential ethical issues
- Allocate resources
- Mitigate risks
- Specifically determine the scope of the research – including possible outcomes and their consequences

Your custom findings may uncover a few exciting surprises – like an untapped market, or idea for a new feature. But your insights are only useful if they build towards the business goals that underpin your market research project. And that needs the solid framework of pre-planned aims, processes and outcomes that are determined by your NewtonX research strategy.

## Research strategy to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only customer loyalty research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.

140+

### industries

- Cryptocurrency specialists advising on hedge fund projects
- Advertising professionals overseeing brand spend
- Reddit users that visit Reddit for NSFW content
- IT decision-makers evaluating cloud software services

## NewtonX helps industry innovators turn inquiry into impact.

### How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

### How a tech giant used the voice of the community to power industry progress

What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.

### GreenBook chooses NewtonX for market research industry-leading GRIT report

When GreenBook couldn't find the audience of client-side buyers they needed for their 2021 GRIT report, they turned to NewtonX.

## Want to see how NewtonX can help you?

## Take it from the world’s leading companies.

### NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

**Jason Talwar**  
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

### I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

**Matt Harris**  
Checkout.com Senior Customer Research & Insights Manager

## Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.