# NewtonX B2B Research Capabilities

Our B2B market research capabilities provide clients with the insights and data they need to make informed decisions and stay ahead of the competition. Learn more about our range of capabilities and discover how B2B research can supercharge your business.

## The NewtonX Graph

### Our proprietary AI custom recruiting process can find the exact professionals you need to answer your toughest business questions

The NewtonX Process: Custom Recruiting from NewtonX on Vimeo

### Join the organizations who have already found success

## B2B Market Opportunity Research Capabilities

Through market opportunity analysis, NewtonX helps you capitalize on opportunities and mitigate risks in the market. Our global reach of 1.1 billion professionals ensures that you have access to the knowledge most relevant to whichever market you are assessing, whether you are tapping into new territories or audiences. With our market opportunity research capabilities, you can tap into competitive intelligence, survey your market’s landscape, map out your next go-to-market strategy, and gain insight into market sizing, feasibility, and entry.

### Competitive Landscape Research

### Competitive Intelligence

### Market Feasibility

### International Market Research

### Market Entry Research

### Market Sizing Research

### European Market Research

### Market Segmentation Research

### Go To Market Research

## B2B Product Research Capabilities

We’re the product market research company that enables you to act on UX needs and opportunities, define successful market entry strategy, and launch industry-leading new products. Source insights straight from customers and prospects, and make product decisions in confidence. Our product market research company is here to consult on the questions top product leaders ask at each stage of the development cycle, from product launch to market expansion.

### UX Research

### Concept Testing

### Social Research

### Product Validation Testing

## B2B Brand & Communications Research Capabilities

When creating a brand communications strategy, you can leverage NewtonX B2B market research to determine the best way to speak to your target audiences. Use brand trackers to understand the health of your brand and form strategies to strengthen or maintain. Identify effective messaging and advertising that will resonate with your customers. Monitor brand perception and corporate reputation among the audience where it matters most. NewtonX can help you conduct a variety of brand and communications research studies—whether you need us to source the best professionals for insights or to run the study from end to end.

### Brand Trackers

### Message Testing

### Brand Equity Research

### Advertising Effectiveness

### Brand Awareness Research

### Brand Sentiment Analysis

### Brand Perception Research

### Corporate Reputation Research

## B2B Customer & Segmentation Research Capabilities

NewtonX customer research provides the insights you need to understand the entire customer journey—from awareness and consideration to conversion and loyalty. With our global open network of 1.1 billion professionals, we can tap audiences across the functions, industries, and regions that you need in order to gain the most relevant insights. Supercharge your research into customer personas, loyalty, path to purchase, and many more with our customer and segmentation research.

### Persona Research

### Pricing Research

### Win Loss Analysis

### Usage & Attitude Research

### Customer Journey Research

### Customer Loyalty Research

### Customer Satisfaction Survey

### Path to Purchase

### Behavioral Research

## NewtonX helps industry innovators turn inquiry into opportunity.

### How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.

### Why Microsoft chose NewtonX to develop an innovative new product strategy

Our insights played a crucial role in Microsoft's product strategy development.

### How Salesforce delivers pitch perfect messaging for Dreamforce

Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.

## Want to see how NewtonX can help you?